In the meantime #2: copywriting

All this time my real income has come from doing freelance commercial writing for ad agencies and marketing firms. It’s been the perfect combination, lucrative commercial work that gave me time for my not so lucrative creative output. Everything from Kia cars (you many remember those Kia Happy Deals TV commercials, I was partly responsible) to corporate brochures on solar water heating panels and a heck of a lot of leaflets on superannuation. In addition to be the source of food, clothes, mortgage and Apple products it’s also the source of endless amusement, frustration and downright ludicrousness.